You’ve got a great product idea and want to bring it to market. But what does it take to get off the ground and succeed? We’ve put together an easy-to-follow guide on starting a hemp products brand.
What are Hemp Smokables?
Hemp smokables are products made from hemp flowers that have been dried and cured. They come in a variety of flavors and forms. Here are some of the most popular hemp smokables:
Prerolls are paper cone shaped tubes that are filled with dried hemp flower. They typically have one gram or less of hemp flower, making them great for a smoke session.
There are many different types of cigars, some are made with 100% hemp and others with a blend of hemp and other herbs. They come in variety of flavors and are often made with a flavored paper to enhance the taste of the hemp.
Hemp cigarettes are cigarette style tubes filled with hemp flower with a filter. They are ideal for those who want to consume discretely and provide a smoking alternative for those who wish to quit nicotine cigarettes.
Vapes have a battery and an atomizer; their cartridges are filled with hemp oil to smoke.
What has to be sourced?
While you may have an idea of the products you want to sell, you’ll need suppliers.
Finding a supplier
The first step in starting a hemp smokables brand is sourcing the necessary ingredients. This includes the procurement of the hemp plant material and manufacturing of the products. To produce a quality product, all ingredients must be sourced from high-quality suppliers. There are many farms to choose from, but how will you know which one is right for you?
When choosing a hemp supplier, it is important to look for a company that has a good reputation for quality products. The supplier should also have a history of supplying high-quality hemp products to other brands. When vetting potential suppliers, it is important to ask about their manufacturing process and quality control procedures.
After selecting a supplier, it is necessary to contract with the factory to produce the products. The contract should outline all aspects of production, including specifications for the product, delivery times, and costs. It’s crucial to document all aspects of the production process so that there are no surprises later on.
Once the products are produced, it is important to test them before launching the brand, which can be done by conducting market research or by releasing samples to key customers. It is also essential to perform lab tests on each batch of products before releasing them in order to ensure quality control.
When starting a hemp smokables brand, it is important to make sure that the packaging is both attractive and informative. The containers should all be made of a durable material that will not break or leak, and the labels need to be easy to read, as well as stylish.
Unless you already have one in mind, you’re going to need a supplier for your retail packaging. Though there are many suppliers out there for you to choose from, you’ll want to consider a few things before you decide.
- Do they meet deadlines?
- Are they responsive?
- Have they worked with different packaging materials?
- Do they have supply shortages?
Overall, starting a hemp smokables brand requires meticulous planning and coordination between various departments of a business. If one department is not prepared, the whole process can be set back by days or even weeks. Taking these factors into consideration, starting a hemp smokables brand requires a lot of time and planning.
White Label vs. Private Label
Starting a hemp smokables brand can be an exciting and profitable venture. However, it is important to choose the right type of branding strategy for your business. The two most common types of branding for hemp products are private label and white label.
White label products are manufactured by a single manufacturer and are also sold to different businesses to be rebranded.
Private labeling is where businesses outsource their manufacturing to a third party, and the product is manufactured solely for that business.
Choosing the branding strategy for what you want your business to be is extremely important because it’ll affect how consumers see you.
Advantages of Using a Company
Starting a hemp smokeable brand has many different aspects to it, and it can be overwhelming to put together all by yourself.
Fortunately, there are companies out there who are on your side and can handle the process for you. The advantage? They’ll take care of manufacturing the hemp, vape products, packaging, and everything else you need, which leaves less for you to worry about, and makes the process as easy as possible.